Macy's Corporate Marketing

151 West 34th Street
New York, NY 10001
513-579-7292

Macy's Corporate Marketing (MCM) was established in May 2003 to direct overall activity on initiatives implemented to support the company's focus on Marketing (one of Macy's four strategic priorities). MCM is responsible for driving the development of distinctive sales promotion programs for the Macy's brand that are national in scope but remain locally responsive. MCM also helps to manage national public relations and annual events, credit marketing, and cause-related marketing initiatives for the Macy's brand.

Through compelling advertising, unique visual merchandising and iconic special events, MCM's integrated marketing programs are designed to move the Macy's nameplates into a "category of one," a position of privilege no other retailer can own.

MCM works with the divisional marketing teams and Macy's national advertising agencies to create and implement a nationwide strategy that features unique offerings, value and instore shopping experiences targeted to core customer lifestyles.

Through MCM's leadership, a consistent message is communicated by speaking with a common voice across divisions and leveraging combined resources. This allows Macy's to build its brand while maximizing the return on its significant investment in marketing.

Employment: www.macysjobs.com

College Recruiting: www.macyscollege.com

Peter Sachse
President & Chief Marketing Officer

MCM is led by President Peter Sachse who is also chairman and CEO of macys.com. Sachse was named to lead the division in May 2007; he was the company's first chief marketing officer in June 2003. He was named chairman of macys.com in April 2006. Prior to serving as president of MCM and chairman of macys.com, Sachse was president and CEO of the company's Bon Marché division (now part of Macy's West). He began his retail career with Macy's in Kansas City and was division merchandise manager at Macy's Bullock's division. He was also executive vice president/general merchandise manager at Macy's East and was later promoted to vice chair/director of stores.