DIVISION
Macy's 150th Birthday
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Macy's Brings Signature Fashion Show To 27 Cities for 150th Birthday, Unveiling Macy's Passport: Fashion Cinema
Local Events Continue Tradition of Raising Dollars for Community HIV/AIDS Organizations
Video | History | Timeline | Press Releases | Image Galleries | Download all PDFs
< See all information
Macy's Brings Signature Fashion Show To 27 Cities for 150th Birthday, Unveiling Macy's Passport: Fashion Cinema
Local Events Continue Tradition of Raising Dollars for Community HIV/AIDS Organizations
Video | History | Timeline | Press Releases | Image Galleries | Download all PDFs
NEW YORK, NEW YORK - As one of the celebratory initiatives for its 150th birthday, Macy's has announced that it is taking its signature runway fashion show to 27 major cities via regional movie theaters on October 23, 2008. Macy's Passport: Fashion Cinema will be broadcast on the big screen in high definition as part of a cinematic event that will include special musical performances by the Pussycat Dolls, Fall Out Boy and Ne-Yo, and a presentation of the season's most runway-worthy styles.
The multimedia experience will combine fashion, music and entertainment to build on the Macy's Passport fundraiser's 26-year heritage. The screening event will include a pre-show reception with all proceeds benefiting local HIV/AIDS organizations in each city. Designer collections featured in this year's national fashion show include Calvin Klein, Ben Sherman, Ed Hardy, Levi's, Tommy Hilfiger, INC, Alfani, and others.
Since its beginnings in 1982, Macy's Passport shows in San Francisco and Los Angeles have raised more than $27 million for HIV/AIDS organizations.
Every attendee of the October 23rd Macy's Passport: Fashion Cinema event and pre-show reception will receive an exclusive Macy's shopping discount. General tickets will be available for purchase online at macys.com/passport and through participating HIV/AIDS organizations.
Macy's Passport: Fashion Cinema will be shown in movie theatres in cities across the country through National CineMedia.
About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by four regionally based retail divisions - Macy's East, Macy's Florida, Macy's Central, and Macy's West - and an online store at macys.com.
For Macy's media materials, please visit our online pressroom at www.macys.com/pressroom.
The multimedia experience will combine fashion, music and entertainment to build on the Macy's Passport fundraiser's 26-year heritage. The screening event will include a pre-show reception with all proceeds benefiting local HIV/AIDS organizations in each city. Designer collections featured in this year's national fashion show include Calvin Klein, Ben Sherman, Ed Hardy, Levi's, Tommy Hilfiger, INC, Alfani, and others.
Since its beginnings in 1982, Macy's Passport shows in San Francisco and Los Angeles have raised more than $27 million for HIV/AIDS organizations.
Every attendee of the October 23rd Macy's Passport: Fashion Cinema event and pre-show reception will receive an exclusive Macy's shopping discount. General tickets will be available for purchase online at macys.com/passport and through participating HIV/AIDS organizations.
Macy's Passport: Fashion Cinema will be shown in movie theatres in cities across the country through National CineMedia.
About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Offering distinctive assortments including exclusive fashion and home brands, Macy's stores are operated by four regionally based retail divisions - Macy's East, Macy's Florida, Macy's Central, and Macy's West - and an online store at macys.com.
For Macy's media materials, please visit our online pressroom at www.macys.com/pressroom.