Macy's, established in 1858, is the Great American Department Store - an iconic retailing brand with about 810 stores operating coast-to-coast and online at macys.com. Macy's offers powerful assortments and the best brands, tailored
to each and every customer with obvious value, engaging service and unforgettable moments.
Clearly, Macy's is distinctly different from other major retailers. Macy's embraces customers and strives to provide an experience that transcends ordinary shopping. Our DNA includes special events that are magical - the Macy's Thanksgiving Day Parade, the Fourth of July Fireworks, flower shows, fashion extravaganzas, celebrity appearances, cooking demonstrations and holiday traditions ranging from the arrival of Santa Claus to tree lightings and animated window displays.
Beyond fantastic events, Macy's is delivering magical moments every day. We surprise and delight customers with unique and interesting fashion merchandise - including exclusive brands that our customers won't find elsewhere. We engage customers
in stores, online and via mobile devices by offering advice and options that bring fashion ideas to life. Our looks set the tone in style magazines, videos, TV shows, movies, blogs and websites. Our associates take the extra step to help a customer in need. Every year, we receive tens of thousands of messages complimenting our people and saluting the shopping experience at Macy's. It's all part of the excitement that we've been creating for 152 years.
Localization is a key component of Macy's strategic formula for continued growth and success. Through the local initiative of
My Macy's, we have invested in talent, technology and marketing that allow us to ensure that each and every Macy's store is
"just right" for the customer who shops in that location. We have provided for more local decision-making in every Macy's community. We are tailoring our merchandise assortments, space allocations, service levels, visual merchandising and special events store-by-store.
In 2010, Macy's opened two new stores in Palmdale and
Tracy, CA. Macy's Home stores in Kansas City, KS, and
Owensboro, KY, were consolidated into nearby full-line stores during the year. A Macy's store in Warwick, RI, was closed in 2010 due to flood damage and re-opened when repairs were complete in March 2011. In January 2011, the company announced the closing of three Macy's stores in Union City, GA; Chestnut Hill, MA; and Austin, TX.