Macy’s portfolio of private brands, including Alfani,
American Rag, Charter Club, Hotel Collection, I.N.C. and Style
& Co., continued to thrive in 2010 and outperformed market
brands. These private brands deliver outstanding fashion, quality
and value to the customer. And their approach to the marketplace
has been strengthened through the local focus of My Macy’s.
In 2010, private brands continued to be strong and represented
approximately 20 percent of sales at Macy’s. A new
contemporary Impulse brand – Bar III – launched in
spring 2011. And Macy’s announced its Tasso Elba menswear
brand would team up with golf brand Greg Norman Collection for an
exclusive line called Greg Norman for Tasso Elba, beginning in
2011.
Private Brands
Macy's is recognized as a retail industry leader in developing private brand merchandise that differentiates the assortments in our stores and delivers exceptional value to the customer.
Merchandise for each private brand, available "Only at Macy's," is developed to appeal to a certain customer lifestyle and is supported with marketing programs that create a precisely defined image. Macy's also develops private label goods to meet specific customer needs and to fill gaps in the assortment.
For women, Alfani offers modern separates with a clean, feminine sensibility and a refined fit. The brand is designed to be the stylish woman's resource for wear-to-work clothes that are both polished and versatile. Alfani for women includes sportswear, intimate apparel, jewelry, shoes and accessories.
Alfani offers clothing for the man who wants to look modern and professional. The collection is designed with an emphasis on fabric, detail and performance. Alfani for men includes sportswear, tailored clothing, furnishings, shoes and accessories. Alfani Red is a fit designation within the Alfani line that indicates a slimmer, more streamlined fit.
American Rag is a young, fashion-forward line of denim and separates. A favorite among Juniors and Young Men, the line melds vintage-inspired colors and prints with classic denim and the season's trends. Recent additions to American Rag include a line of dressed-up separates for girls and suit separates for young men.
Bar lll is the newest major addition to the private brand portfolio. This collection of contemporary women's and men's clothing launched in February 2011 in Macy's Impulse zone. Featuring design that is versatile and fashion-forward, the brand speaks to a young, style savvy and technologically sophisticated customer looking for distinctive pieces that work day and night and can be mixed with a high/low wardrobe that ranges from denim to true designer apparel. Later this year, Bar lll will be adding jewelry to its offerings.
Charter Club offers classic, all-American style in women's ready-to-wear and home collections. The ready-to-wear collection, designed for the woman who appreciates both style and ease, features separates assorted for all occasions. The home collection provides the essential elements to create an elegant, traditional décor. The brand includes sportswear, intimate apparel, jewelry, accessories, bedding and bath.
Club Room features classic American menswear for weekend or business casual occasions and tailored suit separates for the career-oriented professional. The Club Room brand includes sportswear, tailored clothing, furnishings, shoes and accessories.
Epic Threads is designed for tweens who want cool, original clothing that expresses their personality.
Taking a cue from popular skate and streetwear brands,
Epic Threads is urban, imaginative and edgy. The
brand has a strong denim base, a high-energy color palette and an individualistic sensibility. Epic Threads Collection, introduced in 2011, offers dressy options
for style-savvy tweens.
First Impressions classic clothing for newborns and infants is defined by fine fabrics and time-honored details. The collection's soft fabrications and sweet, traditional designs make First Impressions a favorite gift choice. The brand includes clothing and matching accessories for boys and girls with an emphasis on special occasion dressing.
Tracing a trajectory from quiet label to powerhouse brand, Giani Bernini has emerged as a coveted name for handbags and small leather goods within Macy's. The brand's fine materials and classic design attract a traditional customer who recognizes quality when she sees it. In fall of 2011, Giani Bernini will expand to include comfort shoes, sold under the GB by Giani Bernini name, and an extensive assortment of sterling silver bridge jewelry.
This luxury collection for the home evokes the cool, clean-lined style of a world-class hotel, creating an oasis in the modern world. Hotel offers high thread-count sheets and luxurious fabrics for the customer who appreciates quality and modern design. The sophisticated collection includes bedding, bath and mattresses. A new line extension offers easy-care product with a mix-and-match design element.
I.N.C. for women delivers up-to-the-minute, trend-right sportswear designed to add freshness and fun to the fashionable woman's wardrobe. Cutting edge, off-the-runway trends are captured and delivered in high-profile, affordable clothes and shoes for the woman who wants
to be noticed.
I.N.C. Men offers fashion-forward clothing with a modern fit and sharp styling. Cool, understated suit separates, a broad range of style-conscious denim, sophisticated knits and graphic T-shirts are designed to mix and match for maximum versatility for the contemporary man.
With fun colors and flirty prints, Jenni by Jennifer Moore intimates stand out as the choice for the young, fashionable customer, featuring a bright and cheerful selection of pajamas, loungewear and lingerie. The brand recently expanded into the Juniors arena, where its colorful, comfortable sensibility stands out in an assortment that includes sweatpants, hoodies, tees, and other items. The
So Jenni brand takes the fun feel of Jenni to the children's category, offering girls' clothing in sizes 7-16.
With a pretty, feminine sensibility and an emphasis on
comfort, JM Collection is designed for the woman who wants
versatile, work-to-weekend clothes at an affordable price.
The collection consists of easy, classic silhouettes updated
each season in new colors, prints and textures. Solution-oriented separates like the Magic Pant are an important part of
the brand’s growing appeal.
Designed for the busy woman with an easy, modern sense of style, this brand offers a versatile collection of fashionable sportswear and stylish accessories that transition from home to work to weekend. Style & Co. Home bedding offers the same clean lines, great style and youthful ease she loves. The brand includes sportswear, shoes, jewelry, handbags, accessories and bedding.
Elegant and refined, this brand of European-inspired classic menswear is characterized by luxury fabrics and attention to detail. It is designed for the more traditional customer, who expects the best in investment dressing. The brand includes sportswear, tailored clothing, furnishings, shoes and accessories. In spring of 2011, Tasso Elba partnered with Greg Norman for the launch of Greg Norman for Tasso Elba, a broad assortment of golf-inspired menswear and accessories. Shark by Greg Norman for Tasso Elba is the younger, more fitted expression of this worldly golf lifestyle.
With more than 20 years of success to its name, this cookware brand is a trusted line in countless American households. Designed to provide high performance at a reasonable price, Tools of the Trade offers quality, reliability and style in cookware and cutlery. The brand is divided into different lines to suit the needs of every kind of cook, from novice to expert.
Brands and Labels
The difference between a brand and a label is subtle
but important. Our brands have fully developed
brand profiles targeted to specific consumers and
are supported with national advertising and branded
in-store environments. A label is just that: a name
attached to a category of merchandise that fills a niche
in our assortments. Examples of our labels include:
- Greendog
- Holiday Lane
- John Ashford
- Karen Scott
- Morgan Taylor
- The Cellar
- Via Europa
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