|
Macy's is recognized as a retail industry leader in developing private brand merchandise that
differentiates the assortments in our stores and delivers exceptional value to the customer.
In addition, selected Macy's private brand merchandise is sold through non-competitive
department stores internationally.
Merchandise for each private brand, available "Only at Macy's," is developed to appeal to a
certain customer lifestyle and supported with marketing programs that create a precisely
defined image. Macy's also develops private label goods to meet specific customer needs
and to fill gaps in the assortment.
For women, Alfani offers interchangeable separates and
seasonless suits with a clean, modern sensibility and a refined
fit. The brand is designed for the woman who wants a versatile
and polished wardrobe. Alfani for women includes sportswear,
intimate apparel, jewelry, handbags, shoes and accessories.
Alfani offers clothing for the man who wants to look appropriate
but up-to-date. The collection is designed with an emphasis
on fabric, detail, and performance. Alfani for men includes
sportswear, tailored clothing, furnishings, shoes and accessories.
American Rag is a young, fashion-forward line of denim and
separates. A favorite among Juniors and Young Men, the line
melds vintage-inspired colors and prints with classic denim
and the season's trends.
Charter Club offers timeless, all-American style in women's
ready-to-wear and home collections. The ready-to-wear
collection, designed for the woman who appreciates a
put-together look with the right balance of classic style and
sophistication, features separates for polished, casual and active
occasions. The home collection provides the essential elements
to create an elegant, traditional d�cor. The brand includes
sportswear, intimate apparel, jewelry, accessories, bedding
and bath.
Club Room features classic American menswear for weekend
or business casual occasions and tailored suit separates for the
career-oriented professional. Business casual clothing offers a
more relaxed version of classic business wear. Weekend casual
includes traditional sportswear. The brand includes sportswear,
tailored clothing, furnishings, shoes and accessories.
Epic Threads is designed for tweens who want cool, original
clothing that expresses their personality. Taking a cue from
popular skate and streetwear brands, Epic Threads is urban,
imaginative and edgy. The brand has a strong denim base, a
high-energy color palette and an individualistic sensibility.
Field Gear is a line of performance outerwear and organic
cotton separates designed for the man who loves the outdoors.
Engineered to be as comfortable in the city as on the trail,
the line features performance technologies that combat the
elements while keeping the wearer warm and dry.
First Impressions classic clothing for newborns and infants
is defined by fine fabrics and time-honored details. The
collection's soft fabrications and sweet, traditional designs
make First Impressions a favorite gift choice. The brand includes
clothing and matching accessories for boys and girls with an
emphasis on special occasion dressing.
A comprehensive brand of children's play and school clothes,
greendog has an easygoing, natural style, a relaxed fit and an
appealing price. Kids love the smart, fresh design and parents
appreciate the great value and easy care. The brand includes
mix-and-match pieces for school, casual or sport for infants,
boys sizes 2 - 20 and girls sizes 2 - 16.
Haven is a collection for the home inspired by nature.
Combining luxury with an enlightened approach to living
well, Haven offers bedding, bath, and lounge wear. Of special
note is Haven's growing assortment of 100 percent organic
cotton bedding and towels, which marry sustainable
production to fine craftsmanship and exquisite comfort.
Haven - luxury, purity and balance.
This luxury collection for the home evokes the cool, clean-lined
style of a world-class hotel or spa, creating an oasis in the
modern world. Hotel offers high thread-count sheets and luxury
fibers for the customer who appreciates quality and modern
design. The sophisticated collection includes bedding, bath
and mattresses.
I•N•C for women delivers up-to-the-minute, trend-right
sportswear designed to add freshness and fun to the
fashionable woman's wardrobe. Cutting edge, off-the-runway
trends are captured and delivered in high profile, affordable
clothes for the woman who wants to be noticed.
For men, I•N•C offers a cleanly designed, forward-looking
clothing collection. Cool, understated suit separates, knits
and T-shirts are designed to mix and match for maximum
versatility for the contemporary man.
With fun colors and flirty prints, Jenni by Jennifer Moore
intimates stand out as the choice for the young, fashionable
customer. The brand features a bright and cheerful selection
of pajamas, loungewear and lingerie. While Jenni has a girlish
sensibility, its playful air and comfortable attitude have
earned it a following among women of all ages.
With a pretty, feminine sensibility and an emphasis on comfort,
JM Collection is designed for the woman who wants versatile,
work-to-weekend clothes at an affordable price. The collection
consists of easy, classic silhouettes updated each season in new
colors, prints and textures. Solution-oriented separates like the
Magic Pant are an important part of the brand's growing appeal.
This brand is an up-to-date take on timeless menswear
traditions. Combining a modern look and styling with luxury
fabrics, expert tailoring and subtle details, the brand reflects the
influence of London's legendary tailors and fashion designers.
Material London includes sportswear, suiting and furnishings.
Designed for the busy woman with an easy, modern sense
of style, this brand offers a versatile collection of fashionable
sportswear and stylish accessories that transition from home
to work to weekend. Style & Co. Home bedding offers the
same clean lines, great style and mix-and match ease she loves.
The brand includes sportswear, shoes, jewelry, accessories
and bedding.
Elegant and refined, this brand of European-inspired classic
menswear is characterized by luxury fabrics and attention to
detail. It is designed for the more traditional customer who
expects the best in investment dressing. The brand includes
sportswear, tailored clothing, furnishings, shoes and accessories.
Inspired by the latest trends in casual home entertaining,
The Cellar offers innovative design in a combination of core
basics and seasonal collections for both indoor and outdoor
entertaining. The Cellar includes decorative housewares,
tableware, serveware and glassware.
With more than 20 years of success to its name, this cookware
brand is a trusted name in countless American households.
Designed to provide high performance at a reasonable price,
Tools of the Trade offers quality, reliability and style in cookware,
bakeware and cutlery. The brand is divided into different lines to
suit the needs of every kind of cook, from novice to expert.
Examples of Macy's private labels include:
- Giani Bernini
- Holiday Lane
- Home Design
- I. Magnin
- InHabit
- John Ashford
- Karen Scott
- Morgan Taylor
- Via Europa
Go to top of page
|
|