| Why is multicultural marketing a key element in Macy's business strategy and diversity holistic plan? |
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"The Macy's multicultural marketing initiative is a way for us to tailor our brand messages and product offerings to our diverse customer segments through targeted media and fusing the Macy's brand into her lifestyle. The goal is to communicate with our customer in the manner that she prefers and appreciates. This will result in a deep and lasting relationship with this customer. She will truly see Macy's as her store for fashion and affordable luxury."
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