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Macy's, celebrating its 150th birthday in 2008, is an iconic American retailing brand with more than 810 stores operating coast to
coast and online at macys.com. By reflecting and enabling our customers' lifestyles... by providing fashion and delivering
affordable luxury... by putting the customer first, Macy's is distinguishing itself as something truly special on the national
retail landscape.
Celebrating the Magic of Macy's
Clearly, Macy's is distinctly different from other major retailers. Macy's embraces customers and provides an experience that
transcends ordinary shopping. Our heritage includes magical special events - the Macy's Thanksgiving Day Parade, Fourth of July
Fireworks, flower shows, fashion extravaganzas, celebrity appearances, cooking demonstrations and holiday traditions ranging from the
arrival of Santa Claus to tree lightings and animated window displays.
But beyond these signature events, Macy's delivers magical moments every day with our merchandise, shopping environment and service.
You'll see our newest looks in fashion magazines. Our associates take the extra step to help a customer in need. Turn the corner in a
store, and a display will capture your attention and your imagination. Every year, we receive tens of thousands of messages
complimenting our people and saluting the shopping experience at Macy's. It's all part of the oohs, ahhs and wows that we've been
creating since 1858.
Growing Through Localization
Localization is a key component of Macy's strategic formula for continued growth and success. Through a process called "My Macy's,"
we are investing resources in talent, technology and marketing that will allow us to ensure that each and every Macy's store is "just
right" for the customer who shops in that location. As we provide for more local decision-making in every Macy's community, we will
be tailoring our merchandise assortments, space allocations, service levels, visual merchandising and special events store-by-store.
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