Seventy-nine years ago on the morning of March 6, 1929, millions of Americans opened their edition of The New York Times to find a headline that would send the business and retail world into a spin of excited chatter and speculation - "Abraham & Straus and Filene's to Unite." The announcement marked the beginning of the evolution of what was to become one of the largest and most influential corporations in retail history.

Federated Department Stores, Inc. (renamed Macy's, Inc. in June 2007) was born through the combination of Abraham & Straus of Brooklyn, Filene's of Boston, F&R Lazarus & Co. of Columbus, OH, and Bloomingdale's of New York. Each of these retailers was an established, prominent presence with a rich history of its own. In joining together, they agreed to maintain their separate identities while linking their financial interests. These pioneers recognized the immense opportunity that lay before them and on November 25, 1929, Federated Department Stores was incorporated as a revolutionary new company in American retail.

As Federated emerged in the years of the Great Depression and World War II, it became apparent that the corporation was equipped with both resilience and flexibility. It adapted to the times by implementing innovative retail firsts, such as "pay when you can" credit policies and arranging merchandise by size rather than color, brand or price. Not surprisingly, one of the best and boldest ideas of the time belonged to Fred Lazarus, the retailing legend and president of F&R Lazarus. He became concerned in 1939 upon realizing that Thanksgiving would fall on the last day of November. This meant fewer shopping days in the coveted holiday shopping season between Thanksgiving and Christmas, a circumstance that could push many retailers from the black to the red. Mr. Fred, as he came to be called, proposed a brazen solution when he suggested to President Roosevelt that in the future, Thanksgiving be anchored to the fourth Thursday in November. The President supported this proposition, and within two years it passed through Congress into law.